The talk focuses on the urgent need for digital privacy awareness and meaningful consent in the hyper-connected digital and social world. It emphasizes understanding data rights, the challenges of digital fraud and "digital arrest," the importance of data literacy, and how the new Digital Personal Data Protection Act (DPDP Act) empowers individuals to take control of their personal data against unauthorized usage. Rohith Reji is the Co-Founder and CEO of Neokred, where he is pioneering new pathways in payments and data analytics, making financial services more accessible and intelligent. An entrepreneur at heart, his journey began early with ventures like Expedyte and Onvo, reflecting his strong knack for turning visionary ideas into impactful realities. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx