What happens when sustainability becomes just another PR strategy? In this revealing talk, Gihan Hyde lifts the lid on the “shark tank” of corporate ESG—where big consultancies sell confidence, not real change. From overpriced board training to shallow rebrands, Gihan shows how real transformation comes from within: listening to employees, engaging supply chains, and empowering communities. With honest storytelling and a powerful call to action, she urges both companies and practitioners to step out of echo chambers, challenge the status quo, and rebuild trust through human connection and courageous conversations. If you care about sustainability with impact—not image—this talk will challenge, inspire, and provoke. "Gihan is the award-winning CEO & Founder of one of the UK’s fastest-growing ESG Strategy and Communications Advisory Bcorps. She is an Equitable Growth Board advisor to BCorp UK and Money 20/20, mentor on Accenture’s Fintech Lab Innovation and is the Chartered Institute of Public Relations Director of ESG Communications Training. Gihan has led some of the largest ESG diversity and employee change communications departments including BP Workplace Sustainability, Barclays Internal audit, HSBC Asset Management, M&S HR, and the Riyadh Metro Project. Gihan has won numerous awards: UK’s “CEO of the Year” “The top black leaders in the UK to watch” and one of the most influential “40 over 40” communications professionals in the world according to Campaign Magazine and she is LinkedIn Top ESG Voice 2023. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx