Beauty comes in many shades. Balanda Atis shares the story of her journey to create the perfect match for each one. Learn how L'Oréal USA is transforming beauty here: http://www.lorealusa.com/L'Oréal chemist Balanda Atis knew there was a problem, so she put together a team to answer the question, "Why doesn't makeup match every skin tone?" What they found helped create Beauty For All.Take a look behind the scenes at L'Oréal to discover the science of beauty and find out how beauty products are developed in the Women of Color lab at L'Oréal USA.

As the men’s grooming market grows rapidly, the Millennial man demands quality, innovative, high-value products – but he’s not your typical beauty consumer. Whether you’re trying to capture him with content, sell him your latest launch or recruit him to join your team, it’s imperative to understand what moves the mind of the Millennial man. Hear what our experts had to say about this demographic!

What makes New York City so unique? Is it the people, the places, the art and architecture? In this video, the L'Oréal #‎BeautyForAll‬ team takes to the city streets to find out how New Yorkers describe the beauty of their city.

From a spark of inspiration in an art gallery, to that first time seeing your baby bump in the mirror, moments of beauty can be found almost anywhere. Here, New Yorkers describe their most memorable beauty moments.

L’Oréal USA takes you inside their manufacturing facility in Franklin, New Jersey to see the production of L'Oreal Paris Eye Makeup Remover. Discover #beautyinmotion.

L’Oréal USA takes you inside their manufacturing facility in Franklin, New Jersey to see the production of Age Perfect Cell Renewal Moisturizer, Day Cream by L'Oréal Paris. Discover #beautyinmotion.