Created through a partnership between the L’Oréal Technology Incubator and the Swiss environmental innovation company Gjosa, L’Oréal Water Saver is a first-of-its kind sustainable haircare system that incorporates the #1 beauty company's century-long legacy of formulation expertise with Gjosa’s core water-optimizing technology. The technology applies the principle of fractioning used in rocket engines to water flows, reducing their size and accelerating their speed.Launched at CES 2021, the L'Oreal Water Saver system transforms the traditional hair-washing experience by combining high-powered water-optimizing technology with specially designed haircare products from L’Oréal Professionnel and Kérastase that flow directly into the water stream. With a water reduction of up to 80%, L’Oréal Water Saver represents a new way to wash and care for your hair: one that saves water while improving upon luxury and efficiency through advanced technology.