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IT Cosmetics founder Jamie Kern Lima refused to let 'no' stop her

"It's interesting what can happen when you don't let 'no' stop you."L'Oréal USA went behind the scenes with Jamie Kern Lima to discover how her tireless persistence led to the success of IT Cosmetics.Join us for an inspiring episode of The Founders, a new digital series that retraces the journeys of visionary female beauty entrepreneurs.

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