Sustainability and beauty are one and the same for the Founder of Seed Phytonutrients, Shane Wolf. He’s launching the first internally incubated farm-to-beauty brand within L’Oréal. It’s been a lifelong journey to get here; one worth reflecting on for this episode of The Founders. Growing up on a farm, then rising up the ranks in the beauty industry, Shane became the Global General Manager of Redken and Pureology. As a successful beauty executive in L’Oréal, he saw an opportunity to connect with his roots and fuel his passion for the planet. Shane wanted to start a new brand with a new mission — hair and skincare made with natural seed oils from independent, organic farmers that are paid upfront. He also wanted to invent the world’s first shower-safe paper bottle, and he wanted it all to happen within L’Oréal. See how Shane’s vision became a reality, and why anything is possible when you’re connected to your cause.----------------------ABOUT SEED PHYTONUTRIENTSOur mission is to plant the seeds of health, well-being, and sustainability for future generations. To protect seeds from over-commercialization, we partner with independent American organic farmers to harness the power of local seed varieties to create elevated natural products that make us look and feel good.Together, we create an environment of harmonious beauty, agriculture and sustainable business.Our philosophy is simple. Everything we do is done with the purpose of furthering our four brand obsessions. Learn more about them: https://www.seedphytonutrients.com/