A century after developing the world's safe, synthetic haircolor formulation, L’Oréal is reinventing the at-home haircolor experience, powered by beauty tech. Introducing Colorsonic, a device that precisely applies nourishing haircolor with no mess, fast. Created by the L'Oréal Technology Incubator, Colorsonic is made for repeated, longtime use and features post-consumer recycled plastic and cardboard cartridges. Coming 2023.#haircolor #beauty #technology #hairideas #hairinspo #CES2022 #CES

Introducing five women who are making discoveries toward a better future. Meet the 2021 L'Oréal USA For Women In Science fellows. Their studies span a range of fields, including neuroscience, biology, chemistry and physics.L'Oréal USA believes the world needs science, and science needs women, because women in science have the power to change the world. For 18 years, the L'Oréal USA For Women in Science program has awarded postdoctoral women in STEM over $4 million in grants.Learn more: https://www.loreal.com/en/usa/pages/group/fwis/

During Pride, we get a glimpse of a more joyful world. And though many things are different this year, that's something that hasn't changed. This year, we're #SharingPride in our own unique ways, from coast to coast, with OUT @ L’Oréal - L’Oréal USA's LGBTQ+ think tank. From being you're truest self to supporting your favorite causes: how are you Sharing #Pride this June?

Created through a partnership between the L’Oréal Technology Incubator and the Swiss environmental innovation company Gjosa, L’Oréal Water Saver is a first-of-its kind sustainable haircare system that incorporates the #1 beauty company's century-long legacy of formulation expertise with Gjosa’s core water-optimizing technology. The technology applies the principle of fractioning used in rocket engines to water flows, reducing their size and accelerating their speed.Launched at CES 2021, the L'Oreal Water Saver system transforms the traditional hair-washing experience by combining high-powered water-optimizing technology with specially designed haircare products from L’Oréal Professionnel and Kérastase that flow directly into the water stream. With a water reduction of up to 80%, L’Oréal Water Saver represents a new way to wash and care for your hair: one that saves water while improving upon luxury and efficiency through advanced technology.

Perso is the first-of-its-kind, 3-in-1 device for personalized skincare and cosmetics, launched by L'Oréal at the 2020 Consumer Electronics Show (CES), in Las Vegas.The Smart Artificial Intelligence (AI) system creates on-demand, personalized formulas for skincare, lipstick, and foundation that optimize over time — incorporating real-time skin assessment, air-quality, pollution data and trend analysis. Developed by the L’Oréal Technology Incubator, Perso's sleek device, which stands 6.5 inches high and weighs just over one pound, features a streamlined four-step process to deliver on-the-spot skincare and cosmetic formulas that optimize for increasing levels of personalization over time.“Building on our deep scientific heritage and leadership in innovation, L'Oréal is once again leveraging advanced technology to create smart beauty products and services that answer the needs of our consumers and offer them near-limitless personalization and precision,” said Nicolas Hieronimus, L'Oréal's Deputy Chief Executive Officer. “We are committed to making L’Oréal the leader in Beauty Tech – and Perso is the next step in that exciting journey.”