"It's interesting what can happen when you don't let 'no' stop you."L'Oréal USA went behind the scenes with Jamie Kern Lima to discover how her tireless persistence led to the success of IT Cosmetics.Join us for an inspiring episode of The Founders, a new digital series that retraces the journeys of visionary female beauty entrepreneurs.

"Now it's time to dream even bigger."L'Oréal USA spoke to Lisa Price about building an empire from her kitchen and transforming Carol's Daughter from idea to reality.Join us for an inspiring episode of The Founders, a new digital series that retraces the journeys of visionary female beauty entrepreneurs.

What happens when one small team within a massive organization pushes the entire company to innovate? This is the story of how one team's "R.A.W. Ambition" is helping to drive a sustainable revolution at L'Oréal.L'Oréal's Biolage R.A.W. Nourish Shampoo and Conditioner are 70-100% natural origin, up to 99% biodegradable and are free of silicons, sulfates and artificial colors. Nour Tayara, VP of Marketing at Biolage, took the stage at the 2017 Sustainable Brands conference to explain what this change means for L'Oréal and to announce that the products had achieved Cradle to Cradle SILVER certification based on an evaluation of their material health, renewable energy and carbon management, water stewardship and social fairness.In Nour's own words, he and his team are on a mission to show the world that, "Doing good makes looking good much, much better."

L’Oréal USA’s 4,140 solar panel installation will provide 1.42 MW of renewable energy and will reduce carbon emissions by 1,005 metric tons per year. The 686,000 sq. ft. plant, where haircare products are made for the Garnier, L’Oréal Paris, Matrix, and Redken brands, is the company’s largest manufacturing site in the U.S. and its largest worldwide by tonnage of products produced. L’Oréal USA has been operational in Kentucky for more than 25 years and currently has over 300 employees.

We are determined to build a more sustainable L'Oréal. When we launched Sharing Beauty With All in 2013, we made sustainability a priority in every area of our business. By 2020, we've pledged to reduce our CO2 emissions and water consumption, to improve the environmental profile of our formulas and to use more recycled material in product packaging.

Shea butter is used as an ingredient in almost 1,200 of L’Oréal’s skincare, personal hygiene and make-up products. The ingredient is at the heart of a responsible sourcing program in Burkina Faso, which provides women gatherers in the West African country with an equitable income and professional training.The program is designed to have a favorable impact on the environment by preserving the shea trees.