L'Oréal USA employees share their thoughts about their new offices at 10 Hudson Yards!

Consumers today are more diverse than ever, so when it comes to beauty, one size definitely does not fit all. Whether it’s personalized foundation, hair color or skincare, bespoke beauty is here to stay. What does this mean for the future of beauty? We rounded up a panel of experts in the customization space to talk trends and what’s next.

Beauty comes in many shades. Balanda Atis shares the story of her journey to create the perfect match for each one. Learn how L'Oréal USA is transforming beauty here: http://www.lorealusa.com/L'Oréal chemist Balanda Atis knew there was a problem, so she put together a team to answer the question, "Why doesn't makeup match every skin tone?" What they found helped create Beauty For All.Take a look behind the scenes at L'Oréal to discover the science of beauty and find out how beauty products are developed in the Women of Color lab at L'Oréal USA.

As the men’s grooming market grows rapidly, the Millennial man demands quality, innovative, high-value products – but he’s not your typical beauty consumer. Whether you’re trying to capture him with content, sell him your latest launch or recruit him to join your team, it’s imperative to understand what moves the mind of the Millennial man. Hear what our experts had to say about this demographic!

What makes New York City so unique? Is it the people, the places, the art and architecture? In this video, the L'Oréal #‎BeautyForAll‬ team takes to the city streets to find out how New Yorkers describe the beauty of their city.

From a spark of inspiration in an art gallery, to that first time seeing your baby bump in the mirror, moments of beauty can be found almost anywhere. Here, New Yorkers describe their most memorable beauty moments.

L’Oréal USA takes you inside their manufacturing facility in Franklin, New Jersey to see the production of L'Oreal Paris Eye Makeup Remover. Discover #beautyinmotion.

L’Oréal USA takes you inside their manufacturing facility in Franklin, New Jersey to see the production of Age Perfect Cell Renewal Moisturizer, Day Cream by L'Oréal Paris. Discover #beautyinmotion.

L’Oréal USA takes you inside their manufacturing facility in Piscataway, New Jersey to see the production of Lancôme Rénergie Lift Multi-Action Night cream. Discover #beautyinmotion.

Today, virtually any purchase can be made via a few taps on your smartphone. Now, fast-forward to the year 2020: Can purchases be made without lifting a finger? Will retail stores even exist? In the latest installment of Headliner Series, we curated a panel of retail experts to talk shop – literally – and discuss what the retail landscape of the future might look like.