What happens when one small team within a massive organization pushes the entire company to innovate? This is the story of how one team's "R.A.W. Ambition" is helping to drive a sustainable revolution at L'Oréal.L'Oréal's Biolage R.A.W. Nourish Shampoo and Conditioner are 70-100% natural origin, up to 99% biodegradable and are free of silicons, sulfates and artificial colors. Nour Tayara, VP of Marketing at Biolage, took the stage at the 2017 Sustainable Brands conference to explain what this change means for L'Oréal and to announce that the products had achieved Cradle to Cradle SILVER certification based on an evaluation of their material health, renewable energy and carbon management, water stewardship and social fairness.In Nour's own words, he and his team are on a mission to show the world that, "Doing good makes looking good much, much better."
More from Loreal YouTube
- 2:42Meet Dr. Joscelyn Mejias: 2023 L’Oréal USA For Women in Science HonoreeMeet Joscelyn, a 2023 L’Oréal USA For Women in Science Honoree. She is studying uterine fibroids, and hopes her research will lead to better treatments. Watch above to learn more about Joscelyn’s work and the story behind the science.[A note from the scientist: "Women" is used in this video to reflect the terms that have been historically used to gender people. However, it should be acknowledged that not all patients with uteruses identify as women and uterine fibroids can affect people with a multitude of gender identities and expressions.]
- 2:52Dr. Taylor Medwig Kinney: 2023 L’Oréal USA For Women in Science HonoreeMeet Taylor, a 2023 L’Oréal USA For Women in Science Honoree. She focuses on cell development, studying microscopic worms that allow her to look at cells changing in real time. Watch above to learn more about Taylor’s work and the story behind the science.
- 2:23Meet Dr. Caitlin Kowalski: 2023 L’Oréal USA For Women in Science HonoreeMeet Caitlin, a 2023 L’Oréal USA For Women in Science Honoree. She studies the fungi that live on our skin as a resource to identify new antibiotics. Watch above to learn more about Caitlin’s work and the story behind the science.
- 2:52Meet Dr. Bria Mackin: 2023 L’Oréal USA For Women in Science HonoreeMeet Bria, a 2023 L’Oréal USA For Women in Science Honoree. She focuses on improving gene editing strategies to help find cures for genetic diseases. Watch above to learn more about Bria’s work and the story behind the science
- 3:03Meet Dr. Jessleen Kanwal: 203 L'Oréal USA For Women In Science HonoreeMeet Jess, a 2023 L’Oréal USA For Women in Science Honoree. She studies a tiny insect called the rove beetle to help understand core functions of the human brain. Watch above to learn more about Jess’s work and the story behind the science.
- 2:39Meet Dr. Margot Wohl: 2022 L'Oréal USA For Women In Science Fellow"In science, we are always building upon old knowledge, so you never know where the knowledge that you uncover will lead to next." #FWIS2022 fellow Dr. Margot Wohl is a neuroethologist at Johns Hopkins University.
